When it comes to business marketing, everything rides on company’s brand- it’s unique identity based on words, imagery, emotion, and reputation. It is through the brand that a customer gets to know a particular product or service, and as such, it is one of a company’s biggest intangible assets. But as the following collection of […]
Author Archives: Gary Barzel
How Your Credit Profile Affects Your Business
We all know that good credit is highly sought after. And should we forget, those catchy little jingles are there to remind us, prodding with “free,” instant online credit reports. But once you find out what your score is, you may still be left wondering what exactly it’s good for, and more specifically, what does […]
Small Business Owners Still Sporting a Recessionary Mentality
We’re not out of the woods yet… The National Federation of Independent Businesses (NFIB) recently reported that its quarterly Index of Small Business Optimism fell 0.6 points in December to 92.6, closing off the 36th consecutive month of a recessionary reading. Of the small businesses surveyed, sluggish sales continue to be a primary concern, […]
5 Business Tax Tips to Make Your Tax Filing Easier
If the thought of filing your business taxes makes you head for a bottle of Tums, then take a look at these five business tax tips to simplify the process. Learn how gain more control, take advantage of free or low-cost tax tools, and get educated. (Image Credit) 1. Maintain clear records and know what […]
Tax Season 2011: What Business Owners Need to Know
The 2011 tax season is in the air… In a last minute push through the door, the massive, bi-partisan legislation, the Tax Relief and Unemployment Insurance Reauthorization, and Job Creation Act of 2010, cleared Capital Hill. Now that the dust has settled a bit, there are several changes in the initiative that will effect those […]
Over 20 of The Dumbest Business Mistakes of The Decade
Here is a collection of the biggest blunders, bloopers, and dumbest business moves of the past decade: 1. The Bigger They Are, the Harder They Fall Immersed in obscure accounting practices that concealed loses worth billions of dollars, Enron’s downfall at the end of 2001, will certainly be remembered as one of the most notorious scandals in […]
Cautiously Optimistic: 5 Areas Where Small Biz Outlook Looks Up for 2011
As 2011 begins, small business owners and entrepreneurs have been expressing their hopes and concerns for the new year. The results of several widely distributed surveys show an optimistic leaning and most sources indicate that the economic heaviness of the past few years is beginning to lift. Nevertheless, many entrepreneurs and small business owners, seem […]
Tips for Dividing Business Founder Equity
When multiple people are involved in starting and building a new business, it is very easy to overlook what seems to be a small, mundane issue: how to divide founders’ equity. But, if a bit of forethought is brought in at the beginning regarding the definition of ownership and the anticipated compensation that each of the founding members will receive, […]
5 Controversial Corporate Nonprofit Sponsorships
It was recently reported that Save the Children, a non-profit organization dedicated to promoting child health and education, had rescinded its strong support of a soda tax after receiving grants worth millions of dollars from both Coca-Cola and Pepsi. Though the nonprofit may have walked away with full coffers, the negative fallout has reverberated throughout […]
Lawyer Versus Debt Collection Agency: Collecting on Bad Business Debt
If you have exhausted all of the usual methods used to collect on an outstanding business debt (letter writing, phone calls, and meetings) it’s time to call in the “big guns.” Generally, businesses seeking to recover some part of their delinquent accounts will either enlist the services of a debt collection agency or hire a […]