Author Archives: Gary Barzel

In a world where business communications are moving at the speed of light, trade show marketing may seem like a dusty relic… from the outside. If you’ve had any experience manning a trade show booth or attending such an event, then you know that trade shows are alive and well. They remain hubs of intensely […]

The title of this post aside, no matter how many times we may hear about growing from our mistakes, if we’re being honest with ourselves, no one really likes to fail. In business, the heartache of failure can be compounded by the loss of significant sums of money, the inability to further employ your workers, […]

If you are running a small business, time management may seem like a never ending game of tail chasing. Let’s face it, there are only so many hours of the day- no matter how much we try to squeeze into every minute or manage our time. But for those of us who have been in […]

Last week, Twitter announced the release of Vine for Android devices, putting the micro video service back in the spotlight after being introduced to iPhone users a few months ago. The app allows users to record looping videos of up to 6 seconds long and then share them with their Twitter followers. The videos can […]

If you’ve been in business long enough, then you should be creating a pretty descriptive mental picture of the best possible client to walk in your door. Perhaps you’ve even begun to do this automatically after having the experience of working with different customers. The more you get to know this ideal customer profile, and […]

Business rewards cards are long time tools of the trade for credit card companies. Offering eye-catching rewards and money-saving opportunities is a tactic credit card companies use to lure small business owners into a new account. If you have good credit, you can be disciplined with your spending, and you make the effort to research […]

While the human price is paramount and therefore cannot be measured, what impact does terrorism have on business, especially small businesses that may not have the resources available to large corporations to recover? Whenever there is a threat or attack gas prices increase, job security decreases (as businesses are forced to close or reservists are […]

If you were thinking about getting a business charge card for your company, and you have good credit, then don’t miss out on this hot deal for the American Express Business Gold Rewards Card. For a limited-time only American Express is offering new Business Gold cardholders 50,000 Membership Rewards points when they spend $5,000 in 3 months. […]

The term “entrepreneur” has evolved recently into this mushy catch-all phrase that can really mean several different things- especially in the Age of the Internet where many of the barriers to entry have come down in an unprecedented way. But while many people may be proudly claiming this title, very few can claim it successfully. […]

After Google started changing the search game a couple of years back, there’s been a lot of discussion about blogging “authority.” Now, plenty of people throw around the term indiscriminately. But what does being an authority within a given blogging niche look like? And, how do you get there with your business blog? If you […]